Following the news that MAC have launched a collection with heiress Daphne Guinness, the creators of VIVA Glam have announced a collection with the irrepressible Iris Apfel, which will be available in stores from January 5.

The collection consists of 20 pieces, inspired by various rare birds. Lipsticks such as Party Parrot, a matte red, and Flamingo, a glossy coral, are characteristic of this style icon’s whimsical nature. The three nail polishes – tangerine Orielle Orange and the bright blue Toco Toucan – are, according to Style.com, a tribute to all rare and beautiful birds. Perhaps there is the hint of a metaphor there?

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Iris’ sparkly grey eyeshadow, Howzat, is more evidence of this bespectacled lady’s fun-loving nature. Shy and retiring, she is not.

Honoured as a global style icon in November at the Global Fashion Awards, Iris Apfel has been pushing the boundaries of contemporary high-fashion for some time now. After MAC’s recent collaboration with fellow high-fashion socialite, Daphne Guinness, could this latest partnership signal a new direction for the international make up brand?

Famed for their celebrity collaborations, Ricky Martin and Christina Aguilera are just two of many in a long line of celebrity collaborators with MAC.

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by Meghan Costelloe