Rachel Farrell chats to Snapchat star Doireann Garrihy about bloggers, awards and avoiding black-tie dresses.

Radio presenter, Snapchat celebrity and award winner- not many can hold all three titles, but Doireann Garrihy can. Rising to prominence after posting impressions of celebrated bloggers on her Snapchat, Doireann has become a force to be reckoned with in the past year.

After graduating from Trinity with a degree in Drama and Theatre Studies, Doireann fell into radio after acting didn’t work out. “Looking back now, I don’t think I had the confidence to be in the industry. There is a lot of rejection and although I thought I had a thick enough skin for it, I really didn’t,” Doireann said. “You could have done a perfectly good audition but be too tall, too brunette, too old looking or whatever and I just said ‘I need a Plan B’”.

‘Plan B’ was a diploma in radio and a year as a broadcaster for AA Roadwatch. This experience landed Doireann a job at SPIN1038 as co-presenter of the Zoo Crew with Marty Guilfoyle. Meanwhile, her impressions and videos on Snapchat made her a household name among young adults.

Her comic imitations of blogger turned businesswoman Suzanne Jackson and Cocoa Brown’s Marissa Carter come across as light-hearted and fun, but behind it all she has major praise for Irish bloggers. “I think the Irish blogging industry is growing and expanding so rapidly for a reason. People are rarely off their phones these days, so blogging content is being consumed more than ever before,” Doireann said.

The topic of bloggers being paid is a controversial one and Doireann believes they should make the most of opportunities. In fact, the 25-year-old herself recently started accepting paid promotions on her social media.

“One evening my Dad sat me down and said ‘I hear brands want to collaborate with you for a few bob, and I hear you’re saying no. Are you alright in the head?’” she explained. “I told him I didn’t want to be a sell out and he basically said ‘Doireann, you do not have to be. Team up with the right brands that fit with what you’re up to and what you genuinely care about. No one can fault you for that. Make hay.’ So that’s the advice I’ve stuck to.”

In October the Castleknock native won ‘Personality of the Year’ at the Irish Tatler Women of the Year Awards, something she described as “mind-blowing”. It’s hard to believe her first ever award nomination was only at the beginning of 2017 at the Gossies. It was that night that Doireann started to believe she must be doing something right. “If someone had told me this time last year that I would be winning awards for what I do, there’s not a hope I would have believed them. I’m happiest when I’m busy, so I’ve been happier than ever over the past few months,” she said.

Labelled ‘Most Stylish Online Influencer’ by VIP Magazine, Doireann admits that fashion has always been important in a family of all girls. “I think it’s so important to feel comfortable, regardless of what’s on trend at any given time. For example I really don’t like wearing full length dresses so even if an event is black tie, I’ll find an alternative like a cocktail dress or a tailored suit.”

Some of her goals for 2018 include continuing her comedy sketches on Snapchat and be nominated for an IMRO Radio Award. “Martin and I weren’t on the Zoo Crew long enough this year to be eligible to enter, so that’s something we are both hoping to achieve,” she said.

While a bright future lies ahead for the driven presenter, Doireann also wants to focus on herself. “There’s no better feeling than feeling good mentally, and I don’t take it for granted. I’m a strong believer in working hard, playing hard,” she said, “Roll on a year of just that.”


Rachel Farrell

Image Credit: Instagram