There is nothing quite like sitting down with a cup of hot tea and a brand new magazine. It’s one of life’s simple pleasures but it could soon be a thing of the past with the way the print industry is changing.
Fashion magazines in particular have seen a huge digital shift with more and more content moving online. So what does this mean for magazines?
Condé Nast are at the centre of all the major changes occurring at the moment. As elite publisher of Vogue, Vanity Fair and The New Yorker, the company has recently announced huge changes to some of its other popular titles.
Teen Vogue, which is over a decade old, recently announced it will cease all print publications and instead produce all content online. Condé Nast said in a statement that this is “not the end for Teen Vogue” and they will consider printing special editions of the magazine in the future, as well as continuing to host Teen Vogue events.
It promises that the little sister of Vogue magazine is only adhering to its demographics demands. With over 6 million likes on Facebook, a popular Instagram account, Snapchat and their own website, there is no doubt that the magazine has a huge online following.
In the last decade social media has taken over, particularly with young people, so it is no surprise that a teen magazine has suffered the effects of this. We no longer need to read a magazine for celebrity gossip or fashion news-it’s all available the second it happens in the palm of our hand. The detrimental side of the closing of the print magazine is the reported loss of up to 80 jobs. In a time where the economy is picking up, it’s a shame to see.
This isn’t the only teen magazine to cease publication. Cosmo Girl is long gone and closer to home here in Ireland, KISS magazine is nothing but a nostalgic memory. These magazines served as a great purpose for young girls as a form of both entertainment and advice and most of us will have fond memories buying them.
It isn’t just teen magazines that are disappearing, Condé Nast also announced that the UK edition of Glamour magazine will now go ‘digital-first’ and only publish twice a year instead of monthly. They have described it as a new ‘mobile first, social first’ format and their new beauty focused website will launch in early 2018. This edition of the magazine has been published since 2001, and this announcement will undoubtedly result in more unemployed journalists.
While Condé Nast publish such a huge number of our favourite magazines, all of these changes could make us worry for the future of the rest of them. The rise in blogging could also be a contributing factor to the decline in magazine sales, because we’re more than likely to watch a Penneys Haul on YouTube from someone like Aisling at ‘DramaticMac’ than to spend money on a magazine to read about Penneys latest clothes.
All we can do at the moment is wait and see, a lot of people feel that fashion journalism and journalism in general is heading for a huge online shift, however some people argue that the nostalgia and joy of holding a publication in your hands will never fully go away, so your favourite magazine is safe, for now at least.
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