Every year, the annual Victoria’s secret fashion is highly anticipated, however it is equally met with heavy criticism for its lack of diversity. The show first began in 1995, but since its existence, the brand has never cast a trans woman. Now, trans model Leyna Bloom wants to change that.


Bloom took to Twitter to launch a campaign in hopes the brand will see it. As of today, the tweet has garnered 32.2 K retweets and 106K likes and has been met with an abundance of enthusiasm. The brand is yet to respond.

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“It’s always been a dream for me, like so many others, not just trans — POC, all women, and some men even,” she told Yahoo Lifestyle in an interview. “This is a platform that glorifies femininity. I always felt in my most natural state I am heavenly. For my trans sisters, regardless of color, this will be a moment for us all.”


“We all have unique stories; we are just different, and we have every right to be,” she continued. “We just want to be represented, and maybe they will want to represent us too.” she continued.


Leyna has been a professional model since 2014, having walked for brands like Chromat and the Blonds. Last year, she became the first trans woman of colour to model for Vogue India.


Bloom is not the first trans woman who has called for the brand to include her in their show. In 2013, 50’000 people signed a petition urging casting directors to cast trans model Carmen Carrera in the show.


As well of the exclusion of Trans people from the show, Victoria’s secret has also failed to include plus sized models in their brand.


Supermodel and activist Ashley Graham has often spoke out about her desire to see some plus-sized models on the catwalk and more diversity in the brand.


Similarly, the company is often criticised for the lack of black models in their shows. Last year they had a record number of black models in their show, which was still only 17 black models out of a total of 55.



Victoria’s Secret are yet to comment on Leyna Blooms campaign.


By Tess O’Connor