The world of fashion is an ever-expanding realm, bursting with both innovation and creativity. The trends which we see are often the result of an amalgamation of visions which intend to mold this world of fashion further. One of the trends which we’ve seen over the past few years grow considerably has been that of streetwear. Emerging from the streets of Harlem, streetwear is no stranger to the fashion industry as brands such as Supreme and A Bathing Ape are slowly, but surely establishing themselves among some of the larger fashion houses.
A prime example of this expansion of streetwear is the highly sought after and anticipated SS17 collaboration between Supreme and Louis Vuitton. This collaboration came as a shock to both the high-end clientele of the Italian fashion house, and the followers of the NYC based skate brand. Some may say that this is a fairly smart move, as it is know that the Italian brand has fallen off within the youth. This ingenious collaboration invigorated Louis Vuitton’s image, as per intended.
This has lead to a spin-off effect as later down the line, during FW17, Gucci announced it’s iconic collaboration with Dover Street Market, meaning that the Florence based brand would soon be stocking it’s collections in DSM’s biggest flagship stores; New York, and London respectively.
One cannot disagree with the fact that the fashion industry is becoming more and more accustomed to what we know as streetwear. Shops such as Urban Outfitters, Brown Thomas and Nowhere are becoming more popular than ever, while retail chains such as Forever 21 and Zara have ditched most of their collections in favour of streetwear-based lines; ranging from oversized distressed hoodies to cropped dad jeans.
It’s what the people want, and there’s no denying that. The big fashion houses know that streetwear is indeed the future, while street-style stockists have had greater interest than any other years before. The question we can ask now is, is it only a matter of time before streetwear becomes the norm?
A short stroll through Brown Thomas will bring one thing to your attention – that clothes are no longer the same. The Gucci suits which we once knew are now covered in striking double G monogram, and in some cases have certain details such as appliqués. Jumpers are no longer slim-fit, but are rather more oversized and boxy, reminding you of a time when Dr. Dre and Snoop Dogg were still relevant.
However, the more budgeted stylist will find similar inexpensive pieces in retail chain stores such as River Island and H&M, meaning that just about anybody can afford to hop onto the streetwear bandwagon.
Nobody knows where fashion will go exactly in the coming future, or what the new trends will be. We as fashion enthusiasts can only stand-by and let it flourish. Streetwear will eventually reach a point of saturation as it will slowly lose it’s uniqueness. The only way in which this can be avoided is by allowing it to expand, and inhibit different forms and shapes. We too can aid this expansion by expressing our creativity through design, sharing it with the world and building upon it, like many of the great designers such as Virgil Abloh and Helmut Lang. Streetwear is a legacy, and we must strive to continue it regardless in what shape it is.
By Kevin Andre