Recently there’s been quite a stir in the fashion world, or at least one that’s grabbed the attention of the general public. Demna Gvasalia, creative director at the ever growing Balenciaga, has decided that it is time for the resurgence of boot-cut jeans.
The name Balenciaga should ring a bell for most reading, but for the uninitiated, the brand is perhaps most well known for the almost notorious Triple S shoe which took the world by storm. While initially controversial due to their large size and peculiar silhouette, the tides didn’t take long to turn with Instagram influences adopting the shoe and showing off just how incredible it actually is. It became known as the default ‘dad shoe’, with brands such as Adidas, Nike, Fila, and retailers such as Zara rushing to try to capture a piece of the market.
So here we are again, standing in front of a controversial piece of clothing that, as the public perception suggests, is not very eye pleasing. GQ were the first to report of the alleged comeback of boot-cut jeans, and while I can understand Demna’s use of the jeans in his spring lookbook and even appreciate the aesthetic that is being portrayed; there is no way that boot-cut jeans are making a comeback, at least not in Ireland.
While some fashion trends such as the aforementioned Triple S shoe find themselves ubiquitously adopted, we have to remember that each city/place has it’s own subculture of style. Paris, South Korea, and London are all hubs for the latest trends in fashion, yet each one has it’s own history and so tends to have a bias towards a particular style of expression. This is particularly important to note when considering the viability of boot-cut jeans as an everyday staple among the fashion conscious and the connotations that they have in Ireland. Bulmers, plaid shirts, SuperDry jackets and……..the rest. Boot-cut jeans have a stubborn reputation here in Ireland for being associated with the kind of night out that begins and ends with the rhythmic tapping of a brown shoe to some indiscernible country song. While there’s nothing particularly wrong with such tastes, the fact of the matter is that within Ireland’s younger generation the description of recreation above is likely to send a shiver down their spine (mine included).
Boot-cut jeans stand before us, and it is up to us to reject this trend based on the cultural context in which we currently reside. If you hear murmurs of your dad wanting new jeans for Christmas, take the chance to intervene and get him some nice straight-cut ones, or even some chinos. If you find yourself browsing the aisles of Topman or some other store and suddenly become entranced by the gloriously inconvenient length of the jeans, please seek medical attention immediately. Whatever it is that you do, take a stand against the flared jeans ugly sibling, because a world filled with boot-cut jeans is one that we shouldn’t have to see.
By Mitchell Goudie