You might yawn at the thought of basic colours in your wardrobe, but minimalistic fashion is having a moment, and it looks like it’s here to stay. From consumers becoming more sustainable and opting for more classic and good quality clothes, to designers like French label Jacquemus embracing minimalistic slip dresses on runways, we are seeing more and more of it creeping into fashion.
As fast fashion is negatively impacting the planet, people are trying to strip back to basics, reuse their clothes more often and reduce the amount they are purchasing. Tatiana Schlossberg, in a New York Times article ‘How Fast Fashion Is Destroying the Planet’ said that “future archaeologists may look at landfills taken over by nature and discover evidence of Zara”. Therefore, a more minimalistic style can not only help you not save money in the long term, but also help to save the planet.
According to the Nielsen global online study, members of this generation are the most willing to pay extra for sustainable offerings. This can lead to people switching up their style in order to own more basics such as having good quality jackets, jeans, shirts and so on, that last longer than just one season. A lot of people associate a minimalistic style with being boring, however, it can often shift the focus on the person rather than the clothes which can be more powerful and make you stand out. Thinking of minimalism fashion icons, such as Kate Moss, Wiona Ryder or Victoria Beckham, we don’t think of boring, but bold.
With minimalism also becoming big in interior design and Marie Kondo telling us all to let it go of things that “don’t spark joy” the shift may indeed be in your whole life not just in fashion. In this material world where advertisers keep telling us that in order to be happy, we must have all the latest things, it’s easy to see things in your house and wardrobe piling up without even realising it.
Becoming more aware of the things you’re buying, will set you free from the addiction of shopping that companies and advertising thrive off. This might even help in situations as simple as having less things to go through in your wardrobe when deciding what to wear, not tripping over unnecessary things in your house, but most importantly stop the vicious cycle of waste. It might not be easy to let go of your old clothes and stop buying things you don’t really need, as society often makes us believe we are what we own. This, however, can change as once we realise our bad habits and become more aware of what and why were buying, it will stick with us forever, and hopefully help us live a more minimalistic life.
Author: Kinga Piotrowska
Image Credit: Pintrest