The Look DCU

The Look is a fashion, culture and lifestyle magazine published by students of Dublin City University.

street style


the Look interviews: The Fortune Black Label

Meet Ireland’s newest streetwear brand, The Fortune Black Label. Founded by two cousins, The Fortune Black Label was created after they noticed a lack of authentic streetwear in the Irish fashion industry. “We were constantly talking about clothing labels and always bought […]


Behind the lens

As previously mentioned on The Look (see Street Style Paving), street style is now seen as having a legitimate input into the fashion industry, whether on the catwalk or amongst the vast network of fashion bloggers operating via the blogosphere 24/7. […]